Amidst a transforming industry, Lionbridge refocuses on the fundamentals of its business and what has driven decade-long partnerships with top global brands
WALTHAM, Mass. – Sept. 5, 2018 – Today, Lionbridge Technologies, Inc., one of the world’s most trusted globalization platforms, unveiled a new brand strategy. The new design and messaging reflect Lionbridge’s continued mission to help companies break down barriers and build bridges to new markets and communities.
The technology industry and today’s consumers drive the demand for transformation across the language service provider (LSP) industry. Lionbridge has also undergone a year of change, enhancing its core services and go-to-market strategies to streamline its identity for customers and employees. Led by the company’s Chief Executive Officer John Fennelly, who took the helm in 2017, the company is increasing investments in its rapidly growing Machine Intelligence division to provide innovative solutions to assist customers in moving into new global markets.
“We are completely committed to enabling businesses to connect with their customers on a deep, local level in any market in which they want to compete,” said Fennelly. “Our renewed brand strategy celebrates our unrivaled network of experts, who bring meaningful value to our customers. It also simplifies our messaging for our customers and community, and it affirms why we are the trusted leader in the translation and localization marketplace.”
Lionbridge empowers a far-reaching network of workers that leverage their language expertise and skills to bring localized relevance to products and content. The new brand unifies this workforce, from developers to testers to translators, including those who have joined Lionbridge from acquired businesses, under one master entity.
Lionbridge’s new logo and brand iconography highlight its mission to create meaningful connections between clients and their audiences. The new website portrays its people-first philosophy with a constantly refreshed social feed of imagery and messages from employees and customers across the globe. In elevating its people, the company wishes to convey its relentless dedication to providing creative, agile solutions for its clients—no matter the scale, geography or industry.
To learn more about Lionbridge’s services in the technology, life sciences, games, legal, government and manufacturing sectors and see the new look, visit www.lionbridge.com.
Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestrate a network of 500,000 passionate experts in 5,000-plus cities, who partner with brands to create culturally rich experiences. Relentless in our love of linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. Learn more at www.lionbridge.com.