The age of engagement and storytelling is here—for every company (B2C and B2B) worldwide. When you’re creating global content that needs to connect emotionally with prospective customers worldwide, how can you make sure your message translates?
Ensuring your original, emotionally-driven content connects with the same enthusiasm and relevance in multiple markets is no small task. But figuring out how to do it well can endear you to untapped users in both new and existing markets.
In this webinar, Lionbridge Senior Director of Marketing Solutions Claire Goodswen teams up with Adobe Experience Manager Aditya Ghule to discuss:
- Global trends impacting content delivery
- Key strategies that can help you connect your brand with global customers
- How to right-size a governance model for going global
- Best practices for managing and developing personalized global content
- How Lionbridge and Adobe Experience Manager work together to enable content management throughout the customer journey, across any digital touchpoint
View the webinar recording here, and let us know what you learned!