Why Video Marketing Engagement Is Higher Than Text

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Businesses have begun integrating video into their marketing strategies after recognizing the benefits of video marketing engagement. Partnering with professional translation services has allowed marketers to scale their video content globally. 

Video content registers a higher user engagement compared to text and studies show that video increases the time a user spends on a company’s page. From a marketing perspective “visitors were 144% more likely to purchase after seeing a product video than those who did not” according to a Stacks and Stacks study.

The directness that video marketing allows is in large part why marketers were amongst the first to recognize the potential of platforms like Vine and Instagram. Brands are using their six and fifteen second videos “in order to showcase products, reinforce identity and gain insight into employee culture” according to a Performance Marketing News article.

Both video sharing options have been integrated into social media where their promotion can go viral. A quirky combination of merit and the poster’s influence make virality a hard formula to determine but a Bdaily article cites that on Facebook, posts that contain videos are shared 12 times more than posts with text alone.

The potential of digital marketing

A Reel SEO article “Why Video is So Important To the Future of Marketing” did a good job describing digital marketing as a way of “empowering marketers with technologies that enable real-time, bi-directional conversations” and “engaging with people rather than talking at them.” The value of digital marketing and more specifically video marketing allows companies to cut through average content and present the best side of their brand.

Top companies who are seeing returns from their video content are taking the next steps in the progression to fully maximize that potential. In an increasingly global marketplace, companies are using translation services to prepare their video content for international consumers.

Through methods like language translation services, a voice translator and close captioning, domestic video content can be translated so that its messages come through clearly around the globe. Connecting with a global audience is no longer restricted to text, and with businesses devoting more resources to create top quality video content, it seems impractical to limit a video’s global reach by not capitalizing on speakers of foreign languages. If you would like to learn more, click to read this guide on how to translate videos.


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